The effectiveness of English for specific purposes in tourism education: a quantitative and qualitative analysis of teaching methodologies and learning outcomes

Research Article

Abstract

This study investigates the effectiveness of English for Specific Purposes (ESP) programs in tourism education through a comprehensive mixed-methods analysis conducted over an 18-month period (January 2023 - June 2024). The research involved 250 tourism students, 15 ESP instructors, and 10 industry professionals across five academic institutions. Using a combination of quantitative assessments and qualitative evaluations, the study measured improvements in language competencies, teaching methodology effectiveness, and practical application of skills in professional contexts. Results demonstrated significant improvements across all language skills, with notable increases in speaking proficiency (30% improvement) and technical vocabulary acquisition (28% improvement). Interactive teaching methods, particularly role-playing (85% effectiveness) and field trips (82% effectiveness), proved most successful in developing professional communication skills. The study also evaluated the impact of technology-enhanced learning (72% effectiveness) and its integration with traditional teaching methods. Qualitative findings revealed enhanced professional confidence, improved cultural competence, and strong industry relevance of the ESP program. This research contributes to the growing body of knowledge on specialized language instruction in tourism contexts and provides evidence-based recommendations for ESP program development and implementation. The findings have significant implications for curriculum design, pedagogical approaches, and industry training programs in the tourism sector.